Founder & CEO
Reid is an innovative and passionate entrepreneur who has had a lifelong dream to own his own company and a fierce desire to build, design, and engineer state of the art electronic products. To help meld these two passions together, Reid studied everything he could find on electronics from an early age and attended Georgia Tech where he studied Business Administration. During his time at GA Tech, he lead the GA Tech Solar Racing electrical team, where he honed both his electrical design and leadership skills. He now leads the electronic design of our dog collar and is accelerating the company to future success.
Chief Technology Officer
Aaron grew up in the middle east with an ardent desire to figure out how everything works. Much of his childhood days were spent disassembling household electronics with a screwdriver. Having his heart set on engineering, Aaron attended the Georgia Institute of Technology for his Masters in Aerospace Engineering, and after graduating, he was looking to hone and utilize his skills when he found Sniffer GPS. In addition to designing the Sniffer iOS app, Aaron currently handles the manufacture of all Sniffer products and is the lead on designing a durable casing that can hold off even the roughest, rowdiest pooch.
Lead Mechanical Engineer
Austin’s dream of becoming an inventor started at an early age. Growing up, Austin kept a notebook filled with new inventions and designs, from spy gadgets to aircraft models. With his sights set on success, he decided to attend Georgia Tech for Mechanical Engineering. While attending Tech, Austin designed aerospace products for flight training, his own running product, and a robot for search and rescue all while showing a deep interest in product design. Austin became connected with Sniffer GPS, and today is the Lead Mechanical Engineer handling product design and development.
Director of Marketing & Social Media
Growing up in a small town in North Carolina, Aurora always dreamed of moving to a large city to pursue freelance work in the creative field. While working at a local dog store in Atlanta to pay for college, she discovered her love for Social Media Marketing and researching everything she could when it came to the pet industry. With her knowledge ranging from food allergies to cancer diets, she has incorporated her expertise with her customer base and continually strives to develop genuine relationships with her clients. Her desire to grow in the marketing field and passion for animals brought her to Sniffer GPS. Aurora brings a creative vision to the company as well as a personable spirit to help our brand grow both nationally and internationally.
Chief Dog Officer
Max is a playful and loving nine-year-old yellow lab who enjoys spending his time either lounging around the house or playing fetch with anything he can get his paws on. Max's love of anything air born led him to follow his life-long dream of earning a PhD in fetching tennis balls. When Max isn't chasing toys, he enjoys long naps and belly rubs. Max has also earned the title of "Professional Cuddler" due to his skills in nuzzling, relaxing, and being the best dog ever. The team likes to refer to Max as the "team therapist" because without his support this product would have never been possible.
We believe that a strong team is what makes this company possible. Reid, Aaron and Austin have known each other for several years both in and outside of work. Their relationships vary from tennis partners, to college roommates, to hometown friends. They all have an extremely strong work ethic and a desire to see the company continue to succeed and grow.
Sniffer GPS began after it's founder Reid had a 'that can be done better' idea. Reid noticed that his boss had purchased a pair of GPS dog trackers, but they spent more time on the charging station than on his dogs.
Reid discovered the collars were constantly sitting on the charging station because it was a hassle to put on and take off the trackers. GPS trackers are not like our phones, we can't take them off to charge every night. Not only is taking the device off to charge a hassle, but it leaves our dogs unprotected.
Thus, the idea for Sniffer GPS was born, a dog tracker that rarely has to charge, and never has to leave your dog. Reid took the idea into the Georgia Tech Create-X program where the dream came to life.
One of the most important things a company can do is listen to their customers. The Sniffer GPS team has logged over 200 hours interviewing our customers about what they need, and the problems they face. Using the knowledge gained from these interviews, we have refined Sniffer GPS to fill the gaps in the current market and outperform our competitors.